I realize that this two-minute Super Bowl spot is mostly Chrysler's attempt to use Detroit to brand itself and sell cars. But I think there's more to it -- a genuine attempt by the company to defend the city where it is based. As a native of the area I was actually a little moved watching this:Eminem is featured in the spot. I remember years ago, Ann Arbor native Bob Seger, who I believe did not do advertising, used his song "Like A Rock" in a truck commercial. He explained that people in Michigan had been asking him when he was going to do something to help the auto...
Source: http://www.realclearpolitics.com/2011/02/07/the_auto_company_as_public_entity_250106.html
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